Putting Frequency On The Map

Here was an unusually extensive midsize transit system. I developed the mapping technique to communicate multiple pieces of information: where routes go and how often they run.

Info Starts Where Buses Stop

Bus stop signs were due for replacement. It presented an ideal chance to spread the route info scheme to thousands of field locations. I created the design; I then wrote specs for aluminum signs and weatherproof decals.

Connection Minus Confusion

In an individual route brochure, the map needed to show two things: the main route and connecting services. I leveraged a limited color palette to organize information. Minor details are visible – but not overwhelming.

Time Well Spent

Ahh, the timetable. A trove of useful info – but often terrifying to new customers. Considering the importance of schedule info, I set out to design a timetable with more inviting, intuitive graphical cues.

Laying it on Thick

A large bus system relied on complex route designations. To ease the task of decoding route numbers, I developed a color, line and badge scheme. At a glance, the graphics offer hints about service levels.

Sign of The Times

Destination sign hardware had evolved, but sign readings were still observing limitations of 1980s-era equipment. I reprogrammed the entire sign set, using clearer descriptions and a custom high-visibility font.

Think Small to Think Big

Nearly 100 agencies provide transit service in this vast metropolitan area. I designed a series of sub-regional maps, showing clear neighborhood-level detail alongside regional connectivity.

Blocks of Buses

Two dozen routes converge on two city blocks. I took the lead on a wayfinding suite, including walking directions, route listings, site overview maps and schedule information at each bus stop.

You're In the Neighborhood

Upgraded BRT stations were sprouting up along two busy corridors. I drew neighborhood walking maps to help arriving customers find nearby destinations and transfer opportunities.